Men don’t usually react with skincare products untul they have noticed their first wrinkles or an obvious skin problem such as redness, impurities or shininess. The topic of anti-aging doesn’t usually interest them until they turn 40. At this age sebum production decreases and the skin reacts with increasing dryness. Therefore, this skin condition should be prevented early on.

Unfortunately, up to now the prevention of premature skin aging has not been top priority for most men. Therefore, they must be advised of the importance of this problem and give them suitebale products.
Prevention is key here : starting at the age of 30 regular preventative anti-aging products should be used by all men. Additionally, the skin should be protected against overexposure to strong sunlight, which is a major factor in premature skin aging.

Genetically speaking, men’s skin is about 20% thicker than that of women. This additional skin thickness gives men an advantage : wrinkles do not become visible until later than in the case of women. At the same time, the higher sebum production in men’s skin strengthens the hydrolipid film, which protects the skin against daily harmful environmental influences and enables the skin to store added moisture for longer.

As men’s skin produced twice as much sebum as women’s skin, men are also more prone to skin impurities. This can be combated by thoroughly cleansing the skin every day with PURE SKIN CLEANSING Foam, for one.
At the same time, a deep-acting face pack should be used about once a week, for example the ACTIVE CLEARING MASK, as this will free the skin of excess sebum and help diminish skin impurities with its anti-inflamantory effect.